Especial Ltd,
5 Mercian Close,
Cirencester, Gloucestershire

Tel: +44 (0) 345 223 0430
Email: sales@especialuk.com

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ASOS, Greater
London House

A progressive physical collection for a forward-thinking digital brand.


A refurbishment project across floors, restaurant and broader hospitality, the brief was to devise and deliver a collection that embodied the organisation’s forward thinking motto: ‘go left when everyone is going right.’

The collection was first mapped through a digital presentation, followed by onsite presentations as part of an ‘Innovation Workshop’.  This was a fantastic platform for chefs to showcase ideas for their proposed menus. Bespoke interventions included a specially-designed silicone lid.